
Chief Personalization Officer
2 weeks ago
Personalization Architect
">We are seeking an experienced architect to lead the development and implementation of personalized experiences across digital platforms.
">The ideal candidate will have deep expertise in Adobe Target, with additional experience in Edge and a strong understanding of Journey Optimizer (AJO).
">Familiarity with Customer Data Platforms (CDP) is highly beneficial for this role.
">Key Responsibilities:
">• Design and implement scalable architecture for personalized experiences across web and mobile platforms.
">• Collaborate with cross-functional teams to integrate Edge for real-time decisioning.
">• Provide strategic guidance on AJO capabilities and journey orchestration.
">• Work closely with marketing and data teams to align personalization strategies with business objectives.
">• Ensure maintainable and efficient architecture for Adobe Experience Cloud integrations.
">Required Skills:
">• Strong hands-on experience with Adobe Target architecture and implementation.
">• Proficiency in Edge and its integration capabilities.
">• High-level understanding of Journey Optimizer (AJO) and its applications.
">• Familiarity with Customer Data Platforms (CDP) and audience management.
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