Product Marketing Strategist
3 days ago
As a Marketing Engineer, you will bridge the gap between technical product knowledge and customer needs. Your primary objective is to develop and execute effective marketing plans and campaigns that promote engineering solutions and products.
Main Responsibilities- You will define go-to-market strategies for new and existing products, ensuring alignment with sales and business development objectives to achieve growth targets.
- Develop a deep understanding of technical product features and translate them into customer-focused benefits and solutions.
- Conduct market research, competitor analysis, and industry trend assessments to identify opportunities and stay ahead in the market.
- Collaborate closely with the sales team to generate leads, support pitches, and convert prospects into clients.
- A bachelor's degree in Engineering, Marketing, or a related field; an MBA/PGDM in Marketing is highly preferred.
- Minimum 6+ years of experience in marketing engineering or technical product marketing is required.
- Strong knowledge of engineering products, solutions, and technical sales processes is essential.
- Proven expertise in market analysis, campaign management, and customer engagement is necessary.
- Excellent communication, presentation, and interpersonal skills are mandatory.
- Strong analytical thinking, problem-solving abilities, and business acumen are crucial for success in this role.
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