Digital Marketing Strategist

2 days ago

Kolkata, West Bengal, India beBeeDigital Full time ₹ 40,00,000 - ₹ 60,00,000
Job Title: Ecommerce Media Buyer

The ideal candidate will have excellent digital marketing skills, the ability to think creatively, and experience managing high-performing ads on Meta and Google platforms.

  • Manage campaigns end-to-end on various channels to maximize Return on Ad Spend (ROAS)
  • Innovate new campaign ideas and collaborate with cross-functional teams
  • Work closely with team leads to create strategies and prioritize initiatives for maximum returns
  • Continuously track and measure campaign performance and provide actionable insights
  • Drive and track key performance indicators (KPIs) like revenue, conversions, cost per acquisition (CPA), and cost per install (CPI)

This role is ideal for a professional looking for a challenging and dynamic environment that fosters creativity, innovation, and growth.

Key Responsibilities:
  • Develop and execute comprehensive ad campaigns across multiple channels
  • Utilize data analysis tools to optimize campaign performance and improve ROI
  • Collaborate with internal teams to drive business results through targeted advertising efforts
  • Stay up-to-date with industry trends and best practices in digital marketing
  • Communicate campaign results and insights to stakeholders
Requirements:
  • Proven experience running Google and Facebook ads extensively
  • Strong analytical skills with the ability to interpret complex data sets
  • Excellent communication and project management skills
  • Ability to work independently and collaboratively as part of a team
  • Familiarity with lookalike audiences, custom audiences, and interest-based audiences
What We Offer:
  • A fast-paced growth environment that fosters innovation and creativity
  • Total freedom and authority to drive results and make decisions
  • Opportunities for career advancement and professional growth

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