Web and App Analytics Specialist

6 days ago

Bengaluru, Karnataka, India beBeeData Full time ₹ 15,00,000 - ₹ 20,00,000

Role Overview

As a Web and App Analytics Professional, you will be responsible for overseeing end-to-end analytics processes across web and mobile platforms. This involves managing data accuracy, ensuring timely delivery of reports, and collaborating with technical teams to resolve tagging and implementation challenges.

Your key responsibilities will include:

  • Collaborating closely with development and platform teams to resolve tagging and implementation challenges.
  • Conducting quality checks (QC) of event data, parameters, and tag implementations to guarantee accuracy and data integrity.
  • Providing regular updates on analytics health, implementation status, and upcoming deployment schedules.
  • Preparing, validating, and distributing weekly/monthly performance reports to support business reviews.
  • Collaborating with data engineers to automate data extraction processes, report refreshes, and BI workflows.
  • Verifying test variants are properly tagged and tracked in GA4, and analyzing test results to drive business decisions.

To succeed in this role, you should have 3+ years of hands-on experience in Web & App Analytics, strong knowledge of tracking, tagging, and analytics tools, proficiency in Google Analytics 4 (GA4), Firebase, and other analytics platforms. Additionally, you should possess skills in data visualization and reporting tools such as Looker Studio, Power BI, Excel, solid understanding of SQL, data extraction, and automating reports through BI workflows, familiarity with tag management systems like Google Tag Manager, and strong analytical mindset with keen attention to detail.

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