Digital Marketing Professional Wanted for Aptita

5 days ago


Pune, Maharashtra, India Aptita Full time
Aptita's Digital Marketing Search + Social Role

We're seeking a skilled Business Manager to join our team at Aptita. This is a challenging opportunity for an experienced professional in paid search and social media marketing.

About the Role:

This position involves managing paid search campaigns on platforms like Google Ads and Bing Ads, as well as developing and executing paid social media campaigns on platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok.

The successful candidate will be responsible for building and nurturing online communities through engaging with followers, analyzing performance metrics using tools like Google Analytics and Meta Business Suite, and collaborating with cross-functional teams to align campaigns with broader business goals.

Responsibilities:

- Campaign Management:
- Create, manage, and optimize paid search campaigns on platforms like Google Ads and Bing Ads.
- Conduct keyword research to identify high-performing search terms.

- Social Media Responsibilities:
- Develop and execute paid social media campaigns on platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok.
- Create organic content calendars and plan regular posting schedules.
- Build and nurture online communities by engaging with followers through comments, messages, and interactive content.

- Analytics and Reporting:
- Track key performance metrics, including engagement rate, follower growth, impressions, and conversions.
- Use tools like Google Analytics, Meta Business Suite, and other dashboards to analyze performance and refine strategies.

Requirements:

To succeed in this role, you'll need 4-6 years of experience in digital marketing, particularly in paid search and social media marketing. You should have expertise in campaign management, social media advertising, and analytics reporting.

Salary Estimate:

We offer a competitive salary, estimated to be around ₹2,000,000 - ₹3,500,000 per annum, depending on your level of experience and qualifications.

Location:

This role is based in Hyderabad.

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