Public Relations Strategist

8 hours ago


Pune, Maharashtra, India Aptita Full time
Job Description

We are seeking a skilled Public Relations Strategist to join our team at Aptita. As a key member of our PR team, you will be responsible for developing and executing effective digital PR campaigns that drive results.

The ideal candidate will have a strong background in managing media relations, researching, writing, and editing publications, as well as excellent communication and organizational skills. They will be able to work well under pressure, think creatively, and solve problems effectively.

Apart from your technical skills, we are looking for someone who is passionate about building relationships with influencers, bloggers, and media, and can leverage these connections to drive business growth.

Responsibilities
  • Plan and execute digital PR campaigns that meet or exceed client objectives
  • Develop and maintain strong relationships with media contacts, influencers, and bloggers
  • Research and write compelling content for press releases, byline articles, and keynote presentations
  • Manage media inquiries and interview requests, ensuring timely and effective responses
  • Evaluate opportunities for awards, partnerships, sponsorship, and speakership, and make recommendations accordingly
Requirements
  • Proven experience as a Public Relations executive or similar PR role
  • Experience managing media relations (online, broadcast, and print)
  • Background in researching, writing, and editing publications
  • Strong communication ability (oral and written) and Excellent organizational skills
  • Ability to work well under pressure, think creatively, and solve problems effectively
Estimated Salary: ₹8-12 Lakhs per annum

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