Data-Driven Decision Maker

2 weeks ago

Chennai, Tamil Nadu, India beBeeInsights Full time ₹ 16,82,800 - ₹ 20,93,500
Customer Insights Manager Job Description

The role of a Customer Insights Manager involves driving business growth by uncovering customer needs and preferences. This position requires a highly motivated individual with excellent analytical skills, attention to detail, and the ability to interpret complex datasets.

  • Responsibilities:
    • Conduct research studies, including surveys, interviews, and user feedback sessions, to gather valuable insights on customer behavior.
    • Identify customer pain points, preferences, and analyze user behavior to inform product development and improvement.
    • Compile research findings into clear, actionable recommendations for cross-functional teams.
  • Survey Design & Execution:
    • Design and develop effective survey instruments tailored to specific research goals.
    • Oversee the end-to-end execution of surveys, ensuring high response rates and data integrity.
    • Manage and analyze survey data to uncover meaningful trends and insights.
  • Stakeholder Collaboration:
    • Work closely with product managers, designers, engineers, and program teams to integrate research findings into product enhancements.
    • Clearly communicate research insights and recommendations to internal stakeholders through presentations, reports, and dashboards.
  • Data Management & Reporting:
    • Maintain organized records of research data, ensuring accuracy and confidentiality.
    • Prepare detailed research reports highlighting critical insights, trends, and strategic recommendations.
  • Continuous Improvement:
    • Continuously refine research methodologies and tools to enhance accuracy, reliability, and effectiveness.
    • Stay informed about best practices in research methodologies and analytics tools, implementing innovations as appropriate.
    Required Skills and Qualifications
    • Education:
      • Bachelor's degree in business, social sciences, psychology, market research, or a related field.
    • Experience:
      • 4+ years of experience conducting qualitative and quantitative research or customer insights in a product-focused organization or a leading market research organization.
    • Skills:
      • Proficiency in survey design tools (e.g., SurveyMonkey, Wufoo Qualtrics) and analytical tools (e.g., Excel, SPSS, R) and visualization tools.
      • Exceptional analytical skills, attention to detail, and ability to interpret complex datasets.
      • Strong communication and presentation skills with the ability to clearly articulate insights and recommendations to diverse stakeholders.
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