Programmatic Growth Strategist

14 hours ago

Rajkot, Gujarat, India beBeeAdvertiser Full time ₹ 12,00,000 - ₹ 15,00,000
Digital Advertising Optimization Specialist Job DescriptionJob Overview:

We are seeking a highly skilled Digital Advertising Optimization Specialist to drive revenue growth by optimizing technology, integrations, and yield strategies across web, AMP, and mobile environments.

Key Responsibilities:
  • Design and execute strategies to maximize yield across programmatic channels (open auction, PMP, programmatic direct).
  • Monitor eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization.
  • Analyze inventory performance and recommend structural changes (floors, packaging, taxonomy).
AdTech Integration Expertise:
  • Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
  • Drive adoption of advanced AdTech solutions (Prebid, Open Bidding, server-to-server setups).
  • Ensure smooth technical setup, QA, and troubleshooting for all partners.
Platform & Infrastructure Ownership:
  • Manage and optimize ad server configurations (Google Ad Manager or equivalent).
  • Develop scalable solutions for AMP, mWeb, and app monetization.
  • Collaborate with product and engineering teams to implement new formats and platform improvements.
Innovation & Experimentation:
  • Stay ahead of industry changes (Privacy Sandbox, identity solutions, supply path optimization).
  • Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones.
Requirements:
  • 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
  • Strong understanding of the programmatic ecosystem.
  • Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
Why This Role Matters:

This is a strategic and technical role that drives business growth through digital advertising innovation and excellence.

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