
Digital Branding Campaign Strategist
23 hours ago
Job Title: Digital Branding Campaign Strategist
About the RoleWe are seeking an experienced digital branding campaign strategist to lead our marketing efforts and drive business growth.
Main Responsibilities:
- Develop and execute high-budget digital branding campaigns across multiple platforms, including Google Ads, Meta, Programmatic, and OTT.
- Define clear campaign objectives and KPIs aligned with brand metrics such as reach, recall, engagement, and perception.
- Build detailed media plans and forecasts in alignment with business goals, product launches, and seasonal marketing initiatives.
- Collaborate closely with creative, content, and analytics teams to ensure cohesive messaging and optimal delivery.
- Monitor campaign performance in real-time, identify optimization opportunities, and adjust strategies to maximize impact.
- Prepare and present well-structured performance reports highlighting brand impact and learnings.
- Establish and maintain relationships with media platforms, publishers, and agency partners.
Requirements
- 3-5 years of experience in digital media planning and buying.
- Deep platform expertise, especially Google Ads.
- Experience managing high-budget campaigns, leading cross-functional teams, and delivering tangible brand lift and awareness outcomes.
- Strong understanding of brand metrics and campaign effectiveness.
What We Offer
- A dynamic and innovative work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
About Us
We are a forward-thinking organization dedicated to innovation and excellence. Our team is passionate about creating engaging experiences that drive results.
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