
Senior Brand Strategist
1 day ago
Key Deliverables
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- Develop and Execute a Comprehensive Brand Strategy:">
Drive equity and preference across different market types through the creation of a robust brand program.
">Craft Compelling Brand Positioning:">Position the brand with a strong brand positioning strategy and key messaging that resonates with target audiences.
">Build 360-Degree Brand Campaigns:">Develop impactful campaigns to drive equity and preference, leveraging a deep understanding of consumer insights and strategic execution-oriented insights.
">Create Multi-Channel Communication Strategies:">Design effective communication strategies for the master brand through product superiority, core brand thematic, and purpose-driven campaigns.
">Establish Brand Purpose Platforms:">Build a brand purpose platform that drives engagement and loyalty among target audiences.
">Develop Always-On Digital Plans:">Design and implement a 12-month digital plan that ensures consistent brand messaging and engagement across multiple channels.
">Deliver Key Brand Health Metrics:">Measure and track key brand health metrics through the brand program, ensuring impactful and innovative communication plans.
">Evolve Masterbrand Visual Identity and Packaging:">Develop and implement a masterbrand visual identity and packaging re-design that evolves and revolutionizes the brand's image.
">">The ideal candidate will possess a deep understanding of core brand management in the FMCG category, with experience in handling significant brand campaigns and creating end-to-end brand TVCs and campaign planning. Additionally, they will have a working knowledge of gathering consumer insights and deriving strategic execution-oriented insights.
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