Digital Marketing Strategist
3 days ago
The role of the Digital Marketing Strategist is to develop and execute comprehensive go-to-market strategies for social marketing activations, including owned and operated social platforms.
- Develop strategic plans to drive business growth through social media channels.
- Oversee the social marketing mandate, including go-to-market strategy and influencer campaign management.
- Work closely with external partners to align plans and ensure deliverables are delivered smoothly.
Additional responsibilities include implementing paid media to drive reach, community management, and analyzing successes, failures, and learnings to optimize influencer plans.
Requirements- 6-9 years of experience in social media marketing and influencer marketing, preferably in agencies or client-side roles.
- Strong understanding of short format video ecosystems, influencers, and cutting-edge social and marketing work.
- Proficiency in project management and marketing execution across channels and markets.
- Excellent written and verbal communication skills.
- Strong strategic thinking and comfortable with data-backed decision making.
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