Growth Strategist

23 hours ago

Rajkot, Gujarat, India beBeeGrowth Full time ₹ 90,00,000 - ₹ 1,20,00,000

We are looking for an experienced Growth Strategist to drive the growth and performance of our financial products.

This role offers end-to-end responsibility for assigned products, working collaboratively with cross-functional teams to scale user acquisition, engagement, and revenue. The ideal candidate will be comfortable working with data, driving experimentation, and optimizing business metrics to meet aggressive growth targets.

Key Responsibilities:
  1. Business Development:
  • Own and drive the growth of key business metrics for assigned financial products, including user acquisition, engagement, retention, and revenue.
  • Develop and execute strategies to optimize top-of-funnel metrics, conversion rates, and customer lifetime value.
  1. Cross-Functional Collaboration:
  • Collaborate with cross-functional teams such as Data Science, Product, Brand, Marketing, and both online and offline acquisition teams.
  • Drive initiatives to impact all stages of the marketing funnel—Awareness, Consideration, Conversion, Engagement, and Advocacy.
  1. Growth Strategy and Execution:
  • Own the growth strategy for new financial product launches, ensuring alignment across teams and timely execution.
  • Partner with product and marketing teams to create compelling value propositions and deliver cohesive, customer-centric messaging.
  1. Performance Tracking:
  • Lead business planning for growth, including monthly targets, annual operating plan, and continuous performance tracking.
  • Ensure targets for customer acquisition, retention, and business revenue are met or exceeded.
  1. Metric Optimization:
  • Drive key business metrics, including customer acquisition cost (CAC), revenue growth, and customer engagement metrics.
  • Utilize data-driven insights to monitor performance and adjust strategies accordingly.
  1. Program Design and Implementation:
  • Design and implement growth programs aimed at increasing product adoption, cross-sell, upsell, and improving engagement.
  • Optimize growth initiatives to ensure customer satisfaction and retention, with a focus on long-term customer value.

Requirements:

  • Experience:
  • 3-5 years of experience in driving growth for tech startups or established brands, with a proven track record in growing digital products and services.
  • Experience in owning the P&L of a product/category, and driving growth in high-performance environments.
  • Skills:
  • Strong analytical skills, with the ability to leverage data to make informed decisions.
  • Deep understanding of growth metrics, including CAC, LTV, conversion rates, and engagement.
  • Expertise in using marketing tools, analytics platforms, and growth frameworks to drive business performance.
  • Excellent communication and interpersonal skills with a collaborative mindset.
  • Proven ability to work with cross-functional teams and external partners to drive growth.
  • Attributes:
  • Creative, out-of-the-box thinker with a passion for growth and a hands-on approach to execution.
  • Strong understanding of the digital financial services landscape and customer journeys in this space.
  • Comfortable with ambiguity and able to lead through change in a fast-paced, startup-like environment.
  • Data-driven decision-maker with a focus on results and continuous improvement.
About Us:
  • We offer a dynamic team culture with a passion for growth, a results-driven approach, and a commitment to excellence.
  • Our team is dedicated to delivering innovative financial products that transform lives.

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