Content Strategist Lead

6 days ago


Gurgaon, Haryana, India Interactive Avenues Full time
About the Role

We are seeking a highly skilled Content Strategist Lead to join our team at Interactive Avenues.

Job Description

In this role, you will play a crucial part in crafting compelling copy that aligns with our brand strategically and inspires through originality, compelling narratives, distinctiveness, and a seamless connection with artistic and graphic elements.

You will be responsible for overseeing the development of engaging copy for social media, digital advertising, and online campaigns, ensuring brand consistency and an appropriate tone.

This includes supervising the editing and proofreading process to ensure high standards of clarity, creativity, and error-free deliverables.

You will also lead and empower a team of junior copywriters, guiding them through brainstorming sessions and providing constructive feedback.

Furthermore, you will collaborate with the associate creative director, strategists, and designers to develop innovative concepts and messaging strategies for social media and digital campaigns.

To succeed in this role, you must stay up-to-date with social media trends and platform best practices, optimizing copy to enhance engagement and drive conversion.

You will present concepts and ideas to internal teams and clients, demonstrating how they align with overall campaign objectives.

Requirements
  • Five years of copywriting experience within a social media agency or an in-house creative team.
  • Comprehensive understanding of social media platforms (including Facebook, Instagram, X, LinkedIn, etc.) and prevailing digital trends.
  • Demonstrated capability to customize messaging to suit each platform effectively.
  • Proven track record in developing original concepts and executing them across multi-channel campaigns.
  • Exceptional editing and proofreading abilities, with a strong focus on grammar, style, and tone.
  • Good interpersonal and presentation skills, with the ability to convey ideas clearly and persuasively.
  • Skilled at managing multiple projects concurrently and meeting deadlines.
Compensation

The estimated salary for this role is ₹1,200,000 - ₹1,500,000 per annum, depending on experience.



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