Luxury Marketing Director

1 day ago

Alleppey, Kerala, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 2,40,00,000

We are seeking an accomplished professional to own the brand positioning of a globally recognized sports and luxury hospitality organization.

  • This high-visibility individual contributor role reports directly to the Chief Executive Officer (CEO), responsible for developing and executing marketing strategies that strengthen the company's position as the go-to premium sports travel brand for high net worth individuals, corporations, and global audiences.

The ideal candidate will craft integrated luxury brand narratives, elevate partnerships with rights-holders, and curate bespoke experiences that drive both brand equity and revenue growth.

Key responsibilities include:

Strategy & Brand Positioning
  • Develop and execute comprehensive marketing plans that reinforce the company's luxury positioning in global sports hospitality.
  • Identify opportunities to create unique luxury propositions around marquee events such as the Olympics, FIFA, ICC, and Wimbledon.
  • Define and track key performance indicators across lead generation, brand engagement, and customer acquisition.
Digital & Social Media Leadership
  • Oversight of brand storytelling across digital platforms with a premium, aspirational tone.
  • Championing brand consistency across social media, website, campaigns, and partner channels.
  • Exploring influencer tie-ups and collaborations in luxury, lifestyle, and sports segments.
Stakeholder Management
  • Internal: Collaboration with Sales, Product, Design, and Hospitality teams to ensure integrated campaigns that convert.
  • External: Management of agencies, luxury lifestyle partners, and digital performance vendors for campaign execution.
Content & Creative Direction
  • Leading the ideation of high-end creative content: social media campaigns, event highlight reels, newsletters, and luxury travel brochures.
  • Driving thought-leadership content (whitepapers, luxury sports travel insights, brand features) to build credibility in the luxury ecosystem.
Analytics & Growth
  • Partnership with analytics teams to evaluate campaign return on investment, performance trends, and competitor benchmarking.
  • Providing insights to the CEO on emerging luxury consumer trends, sports fan engagement models, and new marketing channels.
Experiential Innovation
  • Curation of premium brand activations around global sporting events (e.g. curated dinners with sports legends, exclusive hospitality tours, luxury brand tie-ups).
  • Collaboration on cross-industry alliances (luxury fashion, automotive, lifestyle brands) to expand brand footprint.

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