Demand Generation Expert

11 hours ago

Meerut, Uttar Pradesh, India beBeeDemand Full time ₹ 20,00,000 - ₹ 30,00,000
Job Title: Growth Marketing Leader

We are seeking an experienced Demand Generation Director to lead our growth marketing efforts. As a key member of our team, you will be responsible for designing and implementing full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals.

The ideal candidate will have 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing. They will have proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.

  • Create strategic demand generation plans to achieve quarterly pipeline and revenue goals.
  • Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
  • Evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.

The role requires hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools. The successful candidate will have a deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution.

Key Responsibilities:
  • Strategic Demand Generation Planning
  • Account-Based Marketing (ABM) Leadership
  • Measurement, Analytics & Optimization
  • Team Leadership & Cross-Functional Collaboration

Requirements:

  • 12+ years of progressive B2B SaaS marketing experience
  • Proven success in building and scaling multi-channel demand generation and ABM programs
  • Hands-on expertise with marketing and sales tech stacks
  • Deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution
  • Strong leadership, strategic thinking, and project management skills

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