Marketing Strategy Lead
5 hours ago
Infosys Consulting is a global management consulting firm that helps top brands transform and innovate. Our industry experts lead complex change agendas driven by disruptive technology, enabling the C-suite to navigate today's digital landscape.
Estimated Salary: $120,000 - $180,000 per year
Job DescriptionWe're seeking an experienced Marketing Strategy Lead to help develop and implement multichannel marketing strategies that drive growth and enhance our brand presence. This role will work closely with field marketing teams to develop and execute marketing & communications plans for specific offerings across consulting practices and industries.
Main Responsibilities- Develop an understanding of the business and marketing objectives of aligned areas of business, as well as market opportunities.
- Manage integrated planning, design, and execution of key marketing campaigns, ensuring optimal channel mix for client experience.
- Provide effective campaign strategy, delivering high-impact marketing campaigns that resonate with target audiences and reinforce the brand.
- Work with Sales, Marketing, and agencies to execute plans, follow-through on contacts and leads created, and generate sales pipeline.
- Minimum 5-6 years experience in marketing/sales function, with 3+ years in service line/portfolio marketing and B2B marketing.
- Experience developing service-based value propositions and taking them to market.
- Experience in marketing digital transformation/technology consulting services preferred.
- Global marketing campaign creation and execution experience.
We're looking for a team player with high impact communications, learning, and innovation skills. You should have customer orientation, business acumen, and planning & execution effectiveness. Experience in the technology/digital industry is a plus.
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