Deputy General Manager

3 weeks ago


Bengaluru, Karnataka, India Capstone Full time
Marketing Strategy Role

The Deputy General Manager - Marketing and Strategy will lead our company's marketing efforts, developing and executing a comprehensive marketing strategy that aligns with our business goals. This role requires a strong background in digital marketing, content development, and brand building, as well as experience in leading and managing a marketing team.


Key Responsibilities:

  • Develop and execute a marketing strategy that aligns with company goals
  • Lead market research efforts to identify trends and customer needs
  • Lead the creation and execution of multichannel marketing campaigns
  • Collaborate with content creators to ensure messaging aligns with brand voice
  • Drive brand awareness and positioning efforts
  • Develop and implement brand campaigns
  • Develop and manage digital marketing strategies
  • Oversee and optimize performance marketing campaigns
  • Manage the marketing budget
  • Collaborate with internal stakeholders to align marketing efforts with overall business objectives

Requirements:

  • 8+ years of experience in marketing
  • Strong background in digital marketing, content development, and brand building
  • Proven experience in leading and managing a marketing team
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Excellent communication and interpersonal skills

Competencies:

  • Exceptional leadership and strategic thinking abilities
  • Strong written and verbal communication skills
  • Proficiency with marketing tools and software
  • Creative mindset with a deep understanding of marketing trends and best practices


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