Regional Marketing Strategist

6 days ago


Bengaluru, Karnataka, India Third Wave Coffee Full time

We are seeking a highly skilled Regional Marketing Specialist to join our team at Third Wave Coffee in Bangalore. As a key member of our marketing team, you will be responsible for developing and implementing regional BTL marketing strategies that drive business growth and community engagement.

**Key Responsibilities:**

  • Develop and execute regional marketing plans that align with the company's overall marketing objectives.
  • Manage budgets and resources for BTL marketing activities in the region, ensuring effective utilization of funds.
  • Plan, coordinate, and execute BTL marketing campaigns in the region, including experiential marketing, product launches, in-store promotions, and direct mail.
  • Negotiate contracts with vendors and manage relationships with suppliers to ensure timely and cost-effective delivery of services.
  • Lead a team of BTL activation executives to ensure successful execution of campaigns and achievement of objectives.
  • Analyze data to evaluate the effectiveness of BTL marketing campaigns and report results to senior management.
  • Collaborate with other departments, including sales, product development, and digital marketing teams, to ensure BTL marketing campaigns are integrated with other marketing activities.

**Requirements:**

  • Bachelor's degree in marketing or a related field.
  • 3-4 years of experience in BTL marketing and activation.
  • Strong project management skills and ability to manage multiple projects simultaneously.
  • Excellent communication, negotiation, and interpersonal skills.
  • Analytical mindset with ability to measure and evaluate campaign performance.
  • Experience in managing teams and vendors.
  • Proficiency in Microsoft Office, including Excel, PowerPoint, and Word.

**Estimated Salary Range:** ₹800,000 - ₹1,200,000 per annum.



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