Regional Marketing Strategist
6 days ago
We are seeking a highly skilled Regional Marketing Specialist to join our team at Third Wave Coffee in Bangalore. As a key member of our marketing team, you will be responsible for developing and implementing regional BTL marketing strategies that drive business growth and community engagement.
**Key Responsibilities:**
- Develop and execute regional marketing plans that align with the company's overall marketing objectives.
- Manage budgets and resources for BTL marketing activities in the region, ensuring effective utilization of funds.
- Plan, coordinate, and execute BTL marketing campaigns in the region, including experiential marketing, product launches, in-store promotions, and direct mail.
- Negotiate contracts with vendors and manage relationships with suppliers to ensure timely and cost-effective delivery of services.
- Lead a team of BTL activation executives to ensure successful execution of campaigns and achievement of objectives.
- Analyze data to evaluate the effectiveness of BTL marketing campaigns and report results to senior management.
- Collaborate with other departments, including sales, product development, and digital marketing teams, to ensure BTL marketing campaigns are integrated with other marketing activities.
**Requirements:**
- Bachelor's degree in marketing or a related field.
- 3-4 years of experience in BTL marketing and activation.
- Strong project management skills and ability to manage multiple projects simultaneously.
- Excellent communication, negotiation, and interpersonal skills.
- Analytical mindset with ability to measure and evaluate campaign performance.
- Experience in managing teams and vendors.
- Proficiency in Microsoft Office, including Excel, PowerPoint, and Word.
**Estimated Salary Range:** ₹800,000 - ₹1,200,000 per annum.
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