Consumer Insight Strategist

5 days ago

Bengaluru, Karnataka, India beBeeInsight Full time ₹ 25,00,000 - ₹ 4,01,20,000

Job Opportunity: Senior Manager Consumer Insights

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We are seeking a highly analytical professional to lead our research and strategy team in driving data-informed decision-making. This role involves combining quantitative research with qualitative insights to deliver strategic business outcomes.

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Key Responsibilities:

  • Lead the analysis of audience data using industry-standard tools such as BARC, Excel, and Power BI.
  • Interpret and visualize large datasets to extract key performance insights across demographics, genres, and platforms.
  • Integrate quantitative data with qualitative research to build a comprehensive understanding of audience behavior.
  • Identify emerging trends, consumption patterns, and market opportunities to inform content development and scheduling.
  • Develop clear, concise, and strategic insight decks and presentations for senior management teams.
  • Cross-functional collaboration is crucial to align goals and drive cohesive strategies.

Requirements:

  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • 12+ years of experience in media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.
  • Technical and Analytical Skills:
  • Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
  • Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.

Benefits:

This role offers a unique opportunity to work closely with cross-functional teams and contribute to strategic business decisions.

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