Digital Marketing Strategist

7 days ago

Kanpur, Uttar Pradesh, India Decathlon Sports India Full time
Job Description

Decathlon Sports India is seeking a skilled Digital Marketing Strategist to drive the company's digital marketing efforts and develop innovative strategies to engage with customers and promote the brand.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing campaigns to acquire new customers and retain existing ones.

  • Manage relationships with PR agencies to ensure alignment with the company's communication strategy and objectives.

  • Work closely with top management to understand business priorities and craft communication strategies.

  • Develop and implement crisis communication strategies to manage and mitigate negative publicity.

  • Track and analyze media coverage, providing regular reports and insights to management.

Requirements:

  • Bachelor's/Master's degree in Public Relations, Communications, Marketing, or a related field.

  • Minimum 3 years of experience in public relations, preferably within a consumer-facing industry.

  • Proven experience working with PR agencies and managing media relations.

  • Strong understanding of the Indian media landscape and experience in handling both traditional and digital media.

  • Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.

Campaign Development

Campaign Objectives:

  • To increase brand awareness and drive sales through targeted digital marketing campaigns.

Target Audience:

  • Primary target audience: Existing customers and potential customers in the Indian market.

  • Secondary target audience: Influencers and media professionals in the Indian market.

Key Messages:

  • Decathlon Sports India is committed to sustainability and environmental responsibility.

  • The new eco-friendly sportswear line is a key part of this commitment.

Strategies and Tactics:

  • Social media campaigns to engage with customers and promote the brand.

  • Content marketing to showcase the eco-friendly features of the sportswear line.

  • Influencer partnerships to reach a wider audience and promote the brand.

  • Media relations to secure media coverage and promote the brand.

Media Plan:

  • Target publications: Indian business and lifestyle publications.

  • Target journalists: Journalists covering business and lifestyle topics in India.

Measurement and Evaluation:

  • Track website traffic and engagement metrics to measure campaign success.

  • Conduct regular surveys to gauge customer sentiment and campaign effectiveness.

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