Digital Marketing Specialist

3 weeks ago


Kanpur, Uttar Pradesh, India Graygraph Technologies Pvt Ltd Full time
Job Title: Digital Marketing Specialist

Company: Graygraph Technologies Pvt Ltd

We are seeking an experienced Digital Marketing Specialist to join our team. The successful candidate will be responsible for developing and executing effective digital marketing strategies to drive business growth.

Key Responsibilities:

- Participate in forming effective paid search strategies.
- Launch and optimize various PPC campaigns.
- Oversee accounts on search platforms (e.g. Google AdWords, Facebook, Linkedin).
- Be involved in keyword selection and audience targeting.
- Monitor budget and adjust bids to gain better ROI.
- Track KPIs to assess performance and pinpoint issues.
- Produce reports for management (e.g. dashboards).
- Write attractive and concise copy for adverts.
- Suggest and develop new campaigns across multiple channels.
- Maintain partnerships with PPC ad platforms and vendors.
- Find ways to reduce risk of click fraud.
- Find ways to show performance for low budget campaigns.
- Keep abreast of PPC and SEM trends.

Requirements and skills:

- Proven 4 to 6 years experience with Digital Marketing Agency background.
- Knowledge of SEO and digital marketing concepts.
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Linkedin) is preferred.
- Working knowledge of analytics tools (Google GA4, Microsoft Clarity and other tools).
- Understanding of HTML and XML is a plus.
- Proficient in MS Office (particularly Excel).
- Excellent communication skills.
- Analytical thinking with strong math skills.
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.

Working Conditions:

- Monday to Friday.
- Day Shift (10:00 am 7:00 pm).

Salary Package:

Depends on skills.


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