Executive Event Director

The Deputy Business Head is a critical role that plays a vital part in supporting the division's mission to achieve revenue, margin, and operational excellence targets.

This strategic partner and second-in-command to the Business Head ensures all business processes, team structures, and service delivery consistently uphold brand standards and regulatory guidelines.

Key Responsibilities:

• Revenue Generation and Financial Management:
  • Support the Business Head in preparing and executing the Annual Business Plan, monthly revenue forecasting, and expense control.
  • Lead P&L reviews for specific channels or projects, providing analysis on cost drivers, budget adherence, and profitability.
  • Assist in achieving revenue targets across all segments, including social, weddings, MICE, and strategic hotel partnerships.
  • Implement and monitor event-level cost controls, proactively addressing financial variances.
  • Oversee receivables tracking, coordinate with finance teams for timely collections, minimize revenue leakage, and ensure reporting accuracy.
  • Contribute to Opex and Capex planning by gathering operational input and aligning infrastructure requirements for seamless event execution.
• Operational Excellence:
  • Oversee day-to-day operations and production teams to ensure events are executed to the highest standards, with an emphasis on consistency and guest experience.
  • Manage event planning logistics, from menu creation to vendor management and onsite coordination.
  • Lead process improvement initiatives in supply chain, equipment management, and event delivery.
  • Benchmark operational performance against industry trends and recommend innovations to keep services competitive and cutting-edge.
• Customer Satisfaction:
  • Ensure guest needs are anticipated and met, delivering personalized service that aligns with brand promise and cost guidelines.
  • Handle escalation of guest inquiries or issues, ensuring resolution meets or exceeds expectations.
  • Maintain and utilize guest feedback and event history databases to identify trends and shape service enhancements.
  • Institutionalize post-event debriefs and formal feedback collection for continuous improvement.
• Team Development:
  • Partner with department heads on performance management, talent development, and team motivation programs.
  • Participate in recruitment and onboarding of key associates, fostering a culture of excellence and service.
  • Lead by example in setting standards for appearance, hygiene, and professionalism throughout the operation.
  • Champion staff training initiatives and recognize high performers, while addressing performance gaps through constructive feedback.
  • Encourage innovative thinking and contribution at every level of the operation.

Authority Levels:

• Operates with delegated authority over daily banqueting and catering operations, acting as Business Head's proxy when required.
• Participates in decision making for operational, financial, and people matters within organizational policies and brand standards.
• Coordinates with support functions (Finance, Procurement, HR) as per established delegation frameworks.

Candidate Profile:

• Several years of progressive responsibility within large-scale banqueting/catering operations, including experience in P&L, sales, and team leadership.
• Proven success in driving operational excellence, revenue growth, and customer satisfaction.
• Strong analytical and problem-solving skills, with the ability to interpret business data and implement solutions.
• Excellent communicator, collaborative leader, and champion for brand values and service quality.
• In-depth knowledge of industry regulations, market trends, and luxury F&B standards.