Digital Advertising Strategist

3 days ago

Jaipur, Rajasthan, India beBeePaidMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000

About our company:

We connect rural craftsmanship with global markets through our luxurious, handmade carpets.

Our mission:

To create beautiful spaces worldwide while nurturing the age-old craft of handmade rugs in India.

The Role:

Seeking a seasoned Paid Marketing Specialist with expertise in Facebook and Google AdWords campaigns to elevate our digital marketing efforts. The successful candidate will be passionate about leveraging digital platforms to tell our story and showcase our products, driving measurable growth and engagement.

Key Responsibilities:

  • Perform comprehensive keyword research, audience segmentation, and competitive landscape analysis to guide campaign strategy.
  • Regularly monitor, analyze, and optimize campaign performance to enhance effectiveness and efficiency, making data-driven adjustments to bids, targeting, and creative materials as needed.
  • Employ advanced knowledge of Excel and paid marketing tools for data analysis, campaign management, and reporting, drawing actionable insights to drive decision-making.
  • Work collaboratively with the content and design teams to develop impactful ad creatives and conversion-optimized landing pages.
  • Stay abreast of industry trends, platform updates, and best practices in paid advertising to continually refine strategies and tactics.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • A minimum of 4 years of direct experience in managing paid advertising campaigns on Facebook and Google AdWords, preferably in the e-commerce or retail sector.
  • Proficiency in Microsoft Excel and familiarity with leading paid marketing tools and platforms is essential.
  • Demonstrated ability to analyze complex data sets and extract meaningful insights to inform campaign strategies.
  • Comprehensive understanding of ad targeting, bidding strategies, and optimization practices on Facebook and Google AdWords.
  • Strong communication skills, both verbal and written, with the ability to collaborate effectively across teams.
  • Creative problem-solving skills and meticulous attention to detail.

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