
Digital Advertising Strategist
3 days ago
Elevate online presence through innovative paid advertising strategies and campaigns.
The ideal candidate will lead paid advertising initiatives on Facebook and Google AdWords, leveraging data-driven insights to drive measurable growth and engagement.
Key Responsibilities:- Conduct comprehensive keyword research, audience segmentation, and competitive landscape analysis to inform campaign strategy
- Regularly monitor, analyze, and optimize campaign performance to enhance effectiveness and efficiency
- Employ advanced knowledge of Excel and paid marketing tools for data analysis, campaign management, and reporting
- Collaborate with content and design teams to develop impactful ad creatives and conversion-optimized landing pages
- Stay abreast of industry trends, platform updates, and best practices in paid advertising to continually refine strategies and tactics
Qualifications include a Bachelor's/master's degree in Marketing, Business, or a related field and 4+ years of direct experience in managing paid advertising campaigns on Facebook and Google AdWords, preferably in e-commerce or retail sector. Proficiency in Microsoft Excel and familiarity with leading paid marketing tools and platforms are essential.
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