
Digital Advertising Strategist
2 days ago
The ideal candidate for this role will have a strong background in paid media advertising, with expertise in Google Ads and Meta Ads. The position involves developing and managing high-performing paid media campaigns across multiple platforms, with a focus on Meta and Google.
Key Responsibilities:
- Paid Media Campaign Strategy & Execution: Develop and manage high-performing paid media campaigns on platforms including Google Ads, Meta Ads, Snapchat, TikTok, and others.
- Data Analysis & Performance Reporting: Monitor and analyze campaign performance data to ensure that performance goals are met or exceeded. Generate comprehensive reports to assess the effectiveness of campaigns, providing actionable insights for optimization.
- Budget Management: Efficiently manage advertising budgets across platforms to maximize performance and minimize costs.
- A/B Testing & Campaign Optimization: Conduct regular A/B tests on creatives, ad copy, targeting options, and bidding strategies. Continuously refine and optimize campaigns based on data-driven insights and trends.
Requirements:
- Minimum of 2 years of experience as a Paid Media Specialist with a focus on Google Ads and Meta Ads.
- Proven track record of successful paid media campaigns with measurable results in Google and Meta platforms.
- In-depth knowledge and hands-on experience with paid advertising on Snapchat, TikTok, and other platforms.
Why Us?
We value teamwork and personal responsibility, offering long-term opportunities and a competitive salary starting at ₹4,20,000 annually, with opportunities for growth based on performance.
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