Ecommerce Performance Marketing Professional

1 day ago

Noida, Uttar Pradesh, India beBeeDigitalMarketing Full time ₹ 18,00,000 - ₹ 25,00,000

About this Role:

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The Digital Marketing Campaign Manager is responsible for developing, implementing, and scaling successful digital marketing campaigns across various platforms.

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Key Responsibilities:

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  • Manage digital ad spends on multiple platforms
  • Maintain Return on Ad Spend (ROAS), Revenue Targets, and ACOS targets
  • Monitor search campaigns and deploy new campaigns based on performance data
  • Collaborate with the creative team to develop high-performing ad strategies and offers
  • Track bids, conversion rates, and implement levers to improve conversion rates
  • Analyze campaign results to suggest improvements for offer constructs
  • Maintain daily logs of key metrics such as Customer Acquisition Cost (CAC), ACOS, ROAS, Revenue, Units, Spends, Sessions, Conversion Rate, Cost per Gross Value (CPGV), Click-Through Rate (CTR), etc.
  • Deploy new campaigns based on category and campaign performance, tracking each campaign at the sub-category level and maintaining data at the category level daily
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Requirements:

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  • Bachelor's degree in Business, Marketing, or a related field
  • At least 4 years of experience in online marketplace management
  • Strong knowledge of the eCommerce industry and its best practices
  • Proven experience in increasing sales on online marketplaces
  • Proficiency with marketplace management tools and software relevant to eCommerce
  • Strong analytical and forecasting skills
  • Excellent verbal and written communication skills
  • Exceptional negotiation and relationship management skills, especially for eCommerce vendor management
  • Ability to work in a fast-paced, cross-functional team environment
  • Problem-solving aptitude and ability to handle escalations effectively
  • Strong product understanding of Cosmetics/beauty, fashion, and social trends relevant for the business
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Characteristics:

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  • Detail-oriented: Focusing on meticulous management of eCommerce marketplace operations
  • Highly adaptable: Able to cope with the rapidly changing digital landscape
  • Results-driven: Focusing on achieving eCommerce-specific performance metrics
  • Excellent collaborator: Strong ability to work cross-functionally within the firm
  • Resilient: Able to handle challenges and setbacks with grace and determination

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