Senior Brand Content Strategist

11 hours ago

Rajkot, Gujarat, India beBeeStrategist Full time ₹ 8,00,000 - ₹ 12,00,000

Key Responsibilities:

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  • Analyze industry trends and consumer behavior to develop strategic content marketing plans that align with brand objectives.
  • Collaborate with internal stakeholders to provide timely updates on account activities and ensure seamless project delivery.
  • Create engaging copy for social media platforms, handling online reputation management and ensuring client satisfaction.
  • Develop and present creative solutions to clients, obtaining necessary approvals and finalizing approaches for further action.
  • Establish and maintain strong relationships with internal teams to guarantee smooth project execution and effective communication.
  • Evaluate competition brands to define the brand's unique value proposition and differentiate it from competitors.
  • Foster a culture of innovation and creativity within the team, encouraging experimentation and calculated risk-taking.
  • Maintain up-to-date knowledge of social media platforms, including Facebook, Instagram, YouTube, Twitter, Inshorts, and Google News, to inform marketing strategies and content.
  • Present monthly/weekly reports to management and clients, highlighting key achievements and areas for improvement.
  • Research relevant moments and topics for the brand, providing timely feedback to internal teams for concept revisions.
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Essential Skills and Qualifications:

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  • Demonstrated ability to work effectively in a fast-paced environment, prioritizing multiple tasks and deadlines.
  • Excellent communication and interpersonal skills, with experience working with cross-functional teams.
  • Intermediate Excel/Google Suite skills, with proficiency in data analysis and visualization.
  • Solid understanding of copywriting principles, with experience developing compelling content for various audiences.
  • Strong attention to detail, with ability to proofread and edit content for accuracy and quality.
  • Strong organizational and time management skills, with ability to meet deadlines and manage competing priorities.
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