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Senior Brand Content Strategist
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About us:
We are a global agency with six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle. We operate in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach new heights.
Our clients are the biggest and most interesting brands who rely on us to help them win, keep and grow their best customers. We offer best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative.
In good times and bad, we partner with brands to achieve meaningful progress as a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.
We're looking for an innovative and strategic lead to execute branded content campaigns. This role will involve collaborating closely with brands to create compelling content strategies and bringing them to life through meticulous execution.
Key Responsibilities:
- Execute end-to-end branded content campaigns from ideation to production and post-campaign analysis.
- Create detailed, actionable content briefs that align with client objectives, target audience insights, and platform specifications.
- Oversee creative development process ensuring content reflects brand messaging, tone, and marketing goals while engaging target audience.
- Ensure all branded content campaigns are executed within budget, on time, and to highest quality standards.
- Collaborate with cross-functional teams (creative, media, strategy, and production) to ensure smooth campaign execution across multiple platforms.
Clients & Stakeholders:
- Main point of contact for clients, managing relationships, and ensuring vision and objectives are accurately reflected in content briefs and executions.
- Lead strategy discussions using insights to guide campaign direction and ensure alignment with brand goals.
- Work collaboratively with clients to gather requirements and translate them into clear, concise briefs for creative and production teams.
Campaign Monitoring & Reporting:
- Track and monitor campaign performance across key metrics such as engagement, reach.
- Provide regular updates to clients on campaign progress, performance insights, and optimization recommendations.
- Analyse results and share insights with clients to help shape future content strategies.
To be considered for this opportunity, please submit your application including your updated CV and Folio.
Role Requirements:
- 5-6 years experience
- Location: Bangalore
Benefits:
We offer a dynamic work environment, opportunities for growth and development, and a chance to work with a talented team of professionals.
About Us:
We're a force for good, committed to creating positive impact through our work. We believe in equal opportunities for everyone and celebrate individuality.
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