Brand Equity Manager
2 weeks ago
Company Overview: Vecmocon Technologies is a tech-driven organization manufacturing smart and intelligent components to empower the electrification of mobility in India.
Job Description:
We are looking for a highly skilled Brand Marketing Manager to join our team. The ideal candidate will have a strong background in marketing management and a proven track record of building brand equity.
Key Responsibilities:
- Develop and implement marketing strategies to build brand equity and support business objectives.
- Plan and execute marketing campaigns, including digital, print, and social media, to promote the brand and its products.
- Collaborate with cross-functional teams to ensure marketing efforts are aligned with product launches and sales strategies.
- Conduct market research and analysis to identify trends, opportunities, and competitive insights.
- Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.
Requirements:
- Bachelor's or Master's degree in Marketing, Communications, or a related field.
- 2-5 years of experience in marketing management, preferably in the technology, automotive, or electric vehicle industry.
- Proven experience in developing and executing successful marketing campaigns.
- Strong understanding of digital marketing, social media management, and content creation.
Benefits:
- Competitive salary range: ₹ 1,200,000 - ₹ 1,800,000 per annum.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
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