Strategic Brand Director
3 weeks ago
NIIT Limited is a renowned global player in the Skills and Talent Development Corporation. The company's mission is to bridge the gap between industry requirements and available talent.
Nestled in over 30 countries, NIIT offers an extensive range of training and development solutions to Individuals, Enterprises, and Institutions.
Job SummaryWe seek a dynamic and creative individual to join us as the Head of Brand and Strategy. This role requires strategic leadership and expertise in brand positioning, campaign development, and market analysis.
The successful candidate will be responsible for building, refining, and executing brand strategies that resonate with our target audience, align with business objectives, and position the organization as a leader in its industry.
This role involves leading cross-functional teams, collaborating with external agencies, and managing multiple projects with deadlines.
Key Responsibilities- Develop and execute comprehensive social media strategies, leveraging platforms such as Instagram, Facebook, Twitter, and others.
- Create high-quality content tailored to platform-specific requirements, including posts, videos, stories, reels, and more.
- Lead market research to identify consumer insights, industry trends, and competitor strategies.
- Translate insights into actionable plans to enhance brand equity and relevance.
- Conceptualize and execute high-impact marketing campaigns, ensuring consistency with the brand's vision.
- Partner with product, sales, and customer experience teams to ensure cohesive brand presence.
- Act as liaison with external partners, agencies, and media outlets to ensure effective brand representation.
- Define KPIs and metrics to evaluate branding efforts' success.
- Regularly track and report on campaign performance, brand health, and ROI.
- 10–14 years of relevant experience in brand management, marketing strategy, or related fields, with proven leadership in senior roles.
- Bachelor's degree in marketing, Business Administration, or a related field; Master's degree or MBA preferred.
- Strong analytical skills with data interpretation and actionable insight derivation.
- Expertise in brand positioning, campaign development, and market analysis.
- Exceptional leadership, communication, and collaboration skills.
- Proficiency in digital marketing and emerging trends in branding.
We offer an estimated salary of $120,000 - $150,000 per annum, depending on qualifications and experience.
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