Brand Marketing Strategist

2 weeks ago

Gurgaon, Haryana, India Vecmocon Technologies Full time
Job Title

Brand Marketing Strategist

About Vecmocon Technologies

Vecmocon Technologies Pvt Ltd is a tech-driven organization manufacturing smart and intelligent components to empower the electrification of mobility in India.

Job Description

The successful candidate will lead and manage all marketing initiatives, coordinating with cross-functional teams to ensure product launches, advertising, and campaigns align with the company's overall strategy. The ideal candidate will have a strong background in marketing management and a proven track record of building brand equity and driving business growth.

Key Responsibilities:
  • Lead the development and implementation of marketing strategies to build brand equity and support business objectives.
  • Plan and execute marketing campaigns, including digital, print, and social media, to promote the brand and its products.
  • Collaborate with the product and sales teams to ensure marketing efforts are aligned with product launches and sales strategies.
  • Conduct market research and analysis to identify trends, opportunities, and competitive insights.
  • Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.
  • Create and manage content for various platforms, including website, social media, video, and podcasts.
  • Oversee the production of marketing collateral, including brochures, flyers, and business intelligence reports.
  • Manage social media accounts and develop strategies to increase engagement and brand awareness.
  • Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
Requirements:
  • Bachelor's or Master's degree in Marketing, Communications, or a related field.
  • 2-5 years of experience in marketing management, preferably in the technology, automotive, or electric vehicle industry.
  • Proven experience in developing and executing successful marketing campaigns.
  • Strong understanding of digital marketing, social media management, and content creation.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Estimated Salary: ₹800,000 - ₹1,200,000 per annum

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