Program Development Specialist

1 day ago


Palakkad, Kerala, India beBeeTechnical Full time ₹ 90,00,000 - ₹ 1,20,00,000

Position Overview:

The Influencer Program Manager will lead the development and delivery of a strategic loyalty program targeting façade & window fabricators. This role emphasizes cultivating non-price based value propositions that leverage technical expertise, digital solutions, and consumer insights to deepen engagement, enhance fabricator capabilities, and differentiate our offerings in undifferentiated markets.

Key Responsibilities:

  • Loyalty Program Development: Create and implement loyalty initiatives focused on technical certification, advanced training, exclusive digital resources, and collaborative innovation platforms that enhance fabricator expertise and project success without relying on price discounts.
  • Digital Enablement: Lead the deployment of digital tools that empower fabricators to optimize project delivery and showcase professionalism and technical expertise.
  • Certification & Capability Building: Develop tiered certification programs recognizing fabricators for excellence in both technical expertise and professionalism, cementing their market leadership and reinforcing brand advocacy.
  • Support to Field Marketing Team: Provide enablers to the Field Marketing team to build sustained, consultative relationships with fabricators, providing strategic technical guidance, early access to new innovations, and platforms for peer collaboration and knowledge sharing.

Performance Metrics:

  • Track engagement, gather feedback, track KPIs, and produce actionable reports to optimize loyalty initiatives.


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