Driving Business Growth through Intelligent Marketing

18 hours ago

Mumbai, Maharashtra, India beBeeAutomation Full time ₹ 8,00,000 - ₹ 12,00,000
Marketing Automation Specialist

PivotRoots is seeking a skilled Marketing Automation Specialist to join our team. In this role, you will play a pivotal part in designing, implementing, and optimizing marketing automation campaigns that drive lead generation, customer engagement, and revenue growth.

  • Main Responsibilities:
  • Create and execute marketing promotional and editorial campaigns using Braze, MoEngage, CleverTap.
  • Assist in setting up A/B tests or control group tests, monitor performance, document learnings, and apply insights to future campaigns.
  • Support the quality assurance process for email marketing, push notifications, and in-app messaging to ensure seamless execution.
  • Compile campaign data and contribute to weekly and monthly reports, providing valuable insights and recommendations for improvements.
  • Collaborate with cross-functional teams to contribute ideas, assist in preparing proposals, oversee parts of the production process, and support campaign delivery.
  • Required Skills and Qualifications:
  • Hands-on experience with Braze, MoEngage, CleverTap; experience with Salesforce Marketing Cloud or Adobe Campaign is a plus.
  • Basic knowledge of marketing concepts such as segmentation, targeting, personalization, and campaign analytics.
  • Familiarity with HTML, CSS, and comfort working with SQL or Python is appreciated.
  • Proficiency with Microsoft Office or Google Workspace, especially Excel/Google Sheets for data handling.
  • Strong curiosity and eagerness to learn about marketing technology and automation tools.
  • Excellent attention to detail, organizational skills, and a proactive attitude.

Benefits:

We offer a dynamic work environment, opportunities for professional growth, and a chance to work with a talented team. If you are a motivated individual with a passion for marketing automation, we encourage you to apply.

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