Director of Design Excellence

1 week ago

Shimoga, Karnataka, India beBeeProduct Full time ₹ 1,00,00,000 - ₹ 1,20,00,000
Job Description

About Us

We are a fast-growing, D2C athleisure brand that combines global aesthetics with innovative designs.

Founded on the vision of merging comfort, performance, and style, we are expanding rapidly across e-commerce, retail, and omnichannel touchpoints.

Role Overview

We are seeking a dynamic Product Lead to spearhead our design vision and buying strategy. This role will play a pivotal part in creating collections that resonate with our community while balancing creativity, commercial viability, and speed to market.

Key Responsibilities

  1. Lead the product & design team to develop seasonal collections aligned with our brand identity and consumer needs.
  2. Translate global trends, consumer insights, and brand strategy into product lines.
  3. Ensure innovation in fabrics, silhouettes, and functionality for athleisure and lifestyle segments.
  4. Oversee sampling, prototyping, and quality benchmarking.
  5. Define assortment strategies across categories, price points, and channels (D2C, marketplace, retail).
  6. Bld supplier/vendor partnerships for fabrics, trims, and finished goods.
  7. Negotiate costs, MOQs, and timelines to optimize margins and speed.
  8. Maintain balanced inventory: fast movers, core basics, and newness.
  9. Collaborate closely with Marketing, Operations, and Finance to ensure design and buying plans meet growth and profitability targets.
  10. Drive calendar discipline—ensuring timely launches and refreshes.
  11. Analyze sales & performance data to refine designs and buying decisions.
  12. Mentor and build a high-performing team of designers and buyers.
  13. Foster a culture of creativity, agility, and accountability.

Requirements

  1. A minimum of 10 years of experience in D2C fashion design, buying, or merchandising – athleisure/activewear experience in men's and women's wear.
  2. A strong eye for fashion trends, consumer behavior, and product innovation.
  3. The ability to balance design aesthetics with commercial outcomes.
  4. Excellent vendor management and negotiation skills.
  5. Leadership experience in managing teams and cross-functional collaboration.
  6. A degree in Fashion Design/Merchandising/Business or related field.

What We Offer

  1. The opportunity to shape the design DNA of a fast-scaling D2C brand.
  2. Creative freedom with data-driven decision making.
  3. A young, passionate, and entrepreneurial work culture.
  4. Competitive compensation with ESOP potential for the right candidate.

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