
Off Campus Engagement Manager
1 week ago
Job Title: Offline Marketing Lead
Role Overview:
Seeking a dynamic marketing professional to spearhead offline marketing efforts, increasing brand visibility and driving student admissions.
Key Responsibilities:
- Develop an offline marketing strategy aligning with admission targets and brand positioning.
- Identify effective offline channels, maximizing reach within target demographics.
- Plan and execute events such as open houses, orientations, RWA activations, and community outreach programs.
Event Management & Execution:
- Coordinate internal teams and event stakeholders for seamless execution.
- Ensure timely promotion and organization of events.
Vendor & Partner Management:
- Identify and onboard vendors, agencies, and community partners.
- Negotiate contracts and monitor vendor performance.
Cross-Functional Collaboration:
- Work closely with admissions, creative/content, digital marketing teams.
- Align offline efforts with online campaigns.
Performance Monitoring & Reporting:
- Track ROI on events and offline channels, measuring metrics such as footfall, lead generation, conversion rates, and brand visibility.
- Provide regular reports with insights and recommendations for optimization.
Qualifications & Experience:
- Bachelor's degree in marketing, event management, communications, or a related field.
- 4–7 years of experience in offline marketing, preferably in education, events, or community engagement.
- Proven track record of developing and executing offline campaigns that drive measurable outcomes.
Preferred Attributes:
- Strong local network and knowledge of RWA and school ecosystems.
- Passion for education, community engagement, and brand storytelling.
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