Executive Brand Manager

21 hours ago

Ghaziabad, Uttar Pradesh, India beBeeStrategist Full time ₹ 15,00,000 - ₹ 25,00,000
Personal Branding Strategist for Business Leaders

Job Summary:

We are seeking a creative, proactive and detail-oriented personal branding strategist to manage and amplify the personal brand of our business leaders across social and digital platforms.

This role involves end-to-end content planning, social media execution, reputation management, and thought leadership positioning in alignment with the business leader's voice, values, and vision.

Key Responsibilities:

1. Content Strategy & Planning

  • Develop and maintain a monthly content calendar tailored to the business leader's areas of expertise, interests, and business updates.
  • Align content themes with current trends, industry news, company milestones, and leadership values.
  • Research and pitch content ideas (articles, posts, videos) in sync with the leader's tone and goals.

2. Content Creation & Publishing

  • Write high-quality, engaging content including posts, tweets, articles, thought leadership blogs, short videos, and story captions.
  • Create impactful carousels, infographics, and quotes that resonate with target audiences (decision-makers, industry professionals, etc.).
  • Collaborate with graphic/video teams to produce multimedia content.

3. Social Media Management

  • Manage business leader's X, Instagram, Threads, and other relevant platforms.
  • Post content, schedule updates, monitor engagement, and respond to comments/messages as needed.
  • Track content performance metrics and suggest optimizations.

4. Personal Brand Growth

  • Ensure consistent tone, style, and branding across all platforms.
  • Grow business leader's following organically using content hooks, engagement strategies, and relevant hashtags.
  • Engage with other thought leaders and communities to increase visibility.

5. Research & Thought Leadership

  • Conduct industry research and competitor benchmarking for better positioning of the business leaders.
  • Identify speaking opportunities, collaborations, and panel features aligned with business leader branding.

6. Executive Support & Confidentiality

  • Coordinate closely with the business leader's office for approvals and internal alignment.
  • Handle all content and communication with discretion, ensuring brand integrity and privacy.

Required Skills & Qualifications:

The ideal candidate will have:

  • Bachelor's degree in marketing, Journalism, Communications, or related field.
  • 2+ years of experience in personal branding, executive communications, or social media marketing.
  • Exceptional copywriting skills tailored for leadership tone and business storytelling.
  • Proficiency with social media scheduling tools (Buffer, Hootsuite, Creator Studio, etc.).
  • Knowledge about ORM (Online Reputation Management) tools and their usage
  • Familiarity with analytics tools (Insights, X analytics, Instagram Insights).
  • Bonus: Experience using AI tools (ChatGPT, Canva, Notion, RunwayML) for rapid content production.

Preferred Traits:

Strong sense of empathy and ability to reflect another person's voice authentically.

Proactive, organized, and deadline-driven.

A strategic thinker who can blend creativity with analytics.

Sensitive to trends, audience psychology, and professional tonality.

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