Program Director

3 days ago

Bikaner, Rajasthan, India beBeeMusic Full time ₹ 9,00,000 - ₹ 15,00,000

Job Title: Music Programming Manager

We are seeking a highly skilled Music Programming Manager to lead our music programming initiatives.

  • Main Responsibilities:
  • Define the overall programming strategy, including the type of music showcased, timing, and target audience.
  • Develop editorial calendars for playlists, campaigns, seasons, and creator trends.
  • Ensure genre/mood/topic coverage aligns with business goals.
  • Team Leadership & Collaboration:
  • Lead a team of curators, playlist editors, or content managers.
  • Work closely with music acquisition, A&R, marketing, product, and data teams.
  • Guide curation based on content gaps, data insights, or upcoming product features.
  • User & Market Insights:
  • Understand the needs of our core users – brands, businesses, and YouTubers.
  • Leverage data and analytics to inform curation decisions.
  • Keep up with content trends on TikTok, YouTube, Instagram, etc., and adjust programming accordingly.
  • Campaigns & Discovery:
  • Drive thematic campaigns like 'Summer Essentials' or 'Top Songs for Gaming.'
  • Optimize playlist placements and homepage content to increase track discovery and downloads.
  • Coordinate with marketing for artist spotlights, new release pushes, or seasonal rollouts.
  • Content Performance Monitoring:
  • Track how playlists and curated collections perform in terms of engagement, usage, and downloads.
  • Test and iterate based on what's working or not.

Requirements:

  • 4–6 years of experience in music programming, editorial curation, or content strategy at a music-tech company, DSP, media platform, or similar.
  • Strong understanding of music genres, moods, and social media use cases.
  • Proven ability to lead curation initiatives across multiple genres and formats.
  • Comfortable working with data to make content decisions.
  • Experience collaborating cross-functionally with product, marketing, A&R, and content operations teams.
  • Excellent communication and project management skills.

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