Marketing Operations Specialist
1 month ago
Job Title: Marketing Administrator
Company Overview:
Vaibhav Global Limited is a leading electronic retailer of fashion jewelry, gemstones, and lifestyle products in the US, UK, Germany, and Canada.
We offer a convenient shopping experience through our proprietary 24X7 TV Shopping channels and digital mediums, including our website, mobile apps, and social media platforms.
Our portfolio and omni-channel strategy will evolve alongside the growth of online retail, and we have a group turnover of approximately Rs. 2, Crore.
Job Responsibilities:
- Administer stream performance and report on viewership metrics.
- Manage tasks related to marketing activations, content planning, ad campaign setup, and analytics.
- Develop innovative ideas to promote Shop LC on various OTT platforms.
- Collaborate with marketing and social media teams to utilize creative assets for brand promotion.
- Partner with distribution partners to ensure effective marketing of Shop LC across their sites, apps, and social media channels.
- Be accountable for daily, weekly, and monthly reporting and analysis of traffic to increase viewership and sales.
Qualifications:
- Bachelor's degree in Marketing, IT, Media, or a related field.
- Proven experience with video, media, and technology in relevant industries preferred.
- Excellent analytical skills with the ability to apply data to drive business goals.
- Deep knowledge and understanding of media/social platforms such as YouTube, Facebook, Instagram, etc.
- Strong analytical skills with a focus on market research.
- Ability to think innovatively and creatively to develop effective marketing strategies.
- Experience in content management and creative strategy.
- Proficiency in performance measurement and analysis.
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