Digital Marketing Specialist

2 days ago


Jaipur, Rajasthan, India Marktine Full time
Job Title: Digital Marketing Specialist

Overview:
We are seeking an experienced Digital Marketing Specialist to lead our paid search strategy. As a key member of our marketing team, you will be responsible for developing and implementing effective campaigns that drive business results.

Responsibilities:
  • Develop and execute paid search strategies to drive business growth and revenue.
  • Stay up-to-date with the latest industry trends, advancements, and competitor activities to inform research direction.
  • Manage accounts on search platforms (Google AdWords, Meta, YouTube, etc.).
  • Build and maintain keyword selection and audience targeting strategies.
  • Monitor budget and adjust bids to gain better ROI.
  • Produce reports for management (dashboards).
  • Develop and implement research strategies aligned with organizational goals and market needs.
  • Maintain partnerships with PPC ad platforms and vendors.

Requirements:
  • Proven experience as a PPC Manager or Digital Marketing Specialist.
  • Team handling experience is a must.
  • 7+ years relevant exposure in handling SAAS Products PPC Accounts.
  • 5+ years relevant exposure in building and implementing SEO Audits and practices.
  • Experience in data analysis and reporting.
  • Knowledge of SEO and digital marketing concepts.
  • Familiarity with multiple platforms (AdWords, Facebook, Yahoo).
  • Working knowledge of analytics tools (Google Analytics/Tableau/WebTrends).


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