Digital Marketing Specialist
2 weeks ago
Overview:
We are seeking an experienced Digital Marketing Specialist to lead our paid search strategy. As a key member of our marketing team, you will be responsible for developing and implementing effective campaigns that drive business results.
Responsibilities:
- Develop and execute paid search strategies to drive business growth and revenue.
- Stay up-to-date with the latest industry trends, advancements, and competitor activities to inform research direction.
- Manage accounts on search platforms (Google AdWords, Meta, YouTube, etc.).
- Build and maintain keyword selection and audience targeting strategies.
- Monitor budget and adjust bids to gain better ROI.
- Produce reports for management (dashboards).
- Develop and implement research strategies aligned with organizational goals and market needs.
- Maintain partnerships with PPC ad platforms and vendors.
Requirements:
- Proven experience as a PPC Manager or Digital Marketing Specialist.
- Team handling experience is a must.
- 7+ years relevant exposure in handling SAAS Products PPC Accounts.
- 5+ years relevant exposure in building and implementing SEO Audits and practices.
- Experience in data analysis and reporting.
- Knowledge of SEO and digital marketing concepts.
- Familiarity with multiple platforms (AdWords, Facebook, Yahoo).
- Working knowledge of analytics tools (Google Analytics/Tableau/WebTrends).
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