Executive Leadership Role

15 hours ago

Thāne, Maharashtra, India beBeeSenior Full time ₹ 25,00,000 - ₹ 35,00,000

Key Role:

We are seeking a dynamic and detail-oriented individual to fill the role of Senior Marketing Operations Manager. This position will play a crucial part in overseeing operational aspects of marketing, with a focus on exhibitions, social media coordination, budget management, sales collaterals, and vendor management.

Job Responsibilities:

  • Manage all administrative and logistical deadlines for exhibitions and marketing events.

  • Coordinate with cross-functional teams to gather product, branding, and technical information.

  • Ensure timely delivery of collaterals, booth materials, and samples to event locations.

  • Collate all leads and visitor data captured during events and ensure accurate and timely upload to SFDC, in coordination with the sales and CRM teams.

Exhibitions & Trade Shows:

  • Act as the liaison between the company and external social media agencies.

  • Collaborate with internal teams (R&D, Packaging, Sales, HR) to source content ideas and product information.

  • Oversee planning, scheduling, and execution of social media content to ensure brand consistency.

Marketing Budget & Finance:

  • Track all marketing expenses and ensure adherence to allocated budgets.

  • Collaborate with the finance team for processing invoices, vendor payments, and reconciliations.

  • Maintain updated records and reports on campaign spends and cost effectiveness.

Sales Collateral Management:

  • Drive the creation, review, and distribution of brochures, presentations, and product sheets.

  • Coordinate with design agencies, internal teams, and printers for timely execution.

  • Maintain a repository of up-to-date marketing assets for the sales team.

Vendor Management:

  • Identify and evaluate vendors in key markets for printing, branding, gifting, and events.

  • Negotiate terms and ensure quality and timeliness of deliverables.

  • Maintain a database of approved vendors with rate cards and service histories.

Brand Identity Implementation:

  • Ensure consistent implementation of the brand identity across all touchpoints and materials.

  • Review physical and digital branding at office premises, packaging, events, and collaterals.

  • Work with marketing leadership to audit and improve brand consistency.

Merchandise & Gifting:

  • Manage end-to-end execution of branded merchandise such as T-shirts, diaries, calendars, gifting items, labels, and packaging materials.

  • Liaise with creative, sourcing, and procurement teams to ensure quality, timeliness, and budget compliance.

Lead Monitoring & Coordination:

Monitor and track incoming enquiries generated through social media, website, and digital campaigns. Maintain accurate records of enquiries and coordinate timely follow-up with the relevant sales teams.

Qualifications & Skills:

A bachelor's degree in marketing, business administration, or a related field is required. An MBA is a plus.

The ideal candidate will have 2-4 years of experience in marketing operations, branding, or coordination. Industry background – preferably FMCG or marketing/creative agency background with experience in managing BTL activities.

Strong project management and multitasking skills are essential. Excellent written and verbal communication skills are also required.

A sharp eye for detail and good design sensibility to ensure brand consistency across collaterals are necessary.

Experience in working with agencies, vendors, and internal stakeholders is preferred.

This role requires high organization, proactivity, and a drive to deliver results under tight timelines.

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