Product Launch Coordinator

2 days ago


Vijayawada, Andhra Pradesh, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000
Market Expansion Specialist

We are a rapidly growing organization committed to developing innovative SaaS solutions that address real-world challenges.

Job Overview

This Market Expansion Manager will be responsible for creating and executing strategies for launching our SaaS products. You will collaborate closely with product, marketing, sales, and customer success teams to drive alignment, define messaging, establish positioning, and ensure data-driven execution from ideation to launch and beyond.

Key Responsibilities:
  • Conduct in-depth market and customer research to understand needs, pain points, and competitive landscapes, ensuring strategies are grounded in actionable insights.
  • Develop positioning, value propositions, and messaging frameworks that resonate with ideal customer profiles (ICPs) and differentiate us from competitors.
  • Create a comprehensive market expansion roadmap detailing timelines, launches, stakeholders, and KPIs.
  • Collaborate with cross-functional teams to coordinate launch plans and streamline execution.
  • Plan and execute campaigns (digital, advertising, events), drive sales enablement, and oversee channel strategies to create awareness and demand.
  • Define KPIs, monitor performance, analyze results, and iterate to maximize market expansion effectiveness.
Requirements:
  • 3+ years of experience in market expansion, product marketing, or related strategic roles, ideally in SaaS.
  • Strong strategic thinking with data-driven decision making skills.
  • Excellent project management capabilities, timely, detail-oriented, and decisive.
  • Outstanding communication skills, capable of rallying teams and articulating vision.


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