Senior Brand Marketing Specialist

1 week ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Job Description

As a strategic marketing professional, you will play a vital role in supporting the team with the delivery of our annual marketing schedule. Your primary objective will be to generate new business leads, manage our brand, and ensure we have a consistent and relevant brand message and story in the market place.

Key Responsibilities:

  • Design and produce engaging HTML emails that capture the attention of our target audience.
  • Format emails, organize, and complete distribution for various marketing campaigns, ensuring timely and efficient execution.
  • Provide monitoring and analysis on email campaigns to track performance and identify areas for improvement.
  • Test different email campaign ideas to improve response rates and effectiveness.

Content Creation & Management:

  • Responsible for copywriting and proofreading all marketing content, ensuring accuracy, brand consistency, and compelling messaging.
  • Creation and curation of marketing content specifically tailored for various social media channels, including Facebook, Twitter, Google+, Pinterest, and others.
  • Manage and update Client testimonials and case studies, showcasing successful partnerships and results.

Social Media Channel Management:

  • Strategize, manage, and execute content plans across all designated social media channels to increase brand visibility, engagement, and audience growth.

Website Support & Content Management:

  • Manage and update content on our website, ensuring it is current, accurate, and optimized for user experience.
  • Utilize CMS experience to efficiently manage website content.

Reporting & Analytics:

  • Provide comprehensive monitoring and analysis of all digital marketing activities, including email campaigns and website performance.
  • Manage and provide MIS (Management Information System) function support for the Sales Teams as required, delivering insightful data and reports to aid decision-making.
  • Responsible for analyzing and reporting data across all marketing initiatives to identify trends, opportunities, and areas for optimization.

Required Skills & Qualifications:

  • High proficiency in HTML, Adobe Photoshop, Excel (especially for creating reports), and PowerPoint.
  • Excellent written and verbal English communication skills.
  • Self-starter with the ability to take initiative and work independently.
  • Good communicator, capable of articulating ideas clearly and concisely.
  • Well-organized with strong attention to detail.
  • Proficiency in CMS (Content Management System) and email campaign management.
  • Ability to analyze data and produce insightful reports.
  • Strong copywriting skills.

Desirable Skills:

  • Proficiency with Illustrator, Flash, InDesign.

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