Digital Marketing Strategist

21 hours ago

Coimbatore, Tamil Nadu, India beBeeInnovator Full time ₹ 60,00,000 - ₹ 75,00,000
Job Description

Role Overview

The Senior Social Media Manager will oversee the development and execution of social marketing strategies, collaborating closely with internal teams, external partners, and influencers to drive business growth.

Key responsibilities include briefing and working with agency partners, developing Go-To-Market strategies, and helping inform internal teams of key trends and brand crisis situations on social media.

The ideal candidate will have a strong understanding of social media ecosystems in India and be comfortable working with data and numbers while also knowing what works for social media audiences.

  • Briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan.
  • Developing Go To Market strategies for Shorts social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals.
  • Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly.
  • Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
  • Inform and sometimes implement paid media to drive reach.
  • Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.

Requirements

  • Strong understanding of social media ecosystems in India.
  • Ability to analyze successes, failures, learnings and way forward on initiatives and experiments and socialize the same with cross functional teams.
  • Continuous optimization of influencer plans based on feedback, learnings and results.
  • Proactiveness and willingness to run robust experiments to optimize influencer marketing plans which inform future marketing strategies.
  • Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.
  • Great communication and presentation skills to represent the work well in forums with key stakeholders.
  • Good team player with experimentative and dynamic mindset.

Benefits

  • Opportunity to collaborate with colleagues marketing and business teams as well as the social teams across APAC and IN to align, inform and receive support to deliver social marketing plans.

Others

This role requires someone who is passionate about AI and new technologies, with a passion for staying up-to-date with industry trends and developments.

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