Programmatic Buying Expert

7 days ago

Alwar, Rajasthan, India beBeeDigital Full time ₹ 15,00,000 - ₹ 20,00,000
Programmatic Buying Specialist

We are seeking a highly skilled Digital Marketing Professional to lead our Programmatic Buying efforts. This role involves building digital marketing roadmaps and proposals for clients, leveraging tools like DV360 to create awareness and acquisition campaigns.

Key Responsibilities:
  1. Develop Digital Marketing Strategies: Create comprehensive digital marketing plans and proposals for clients, incorporating DV360 for campaign execution.
  2. Manage App Campaigns: Optimize app campaigns on DV360 for reach, installs, and conversions, while linking App Analytics platforms for enhanced tracking.
  3. Create Ad Tags and Floodlight Tags: Design ad tags and floodlight tags in CM/DV360 to track campaign conversions and audience activity.
  4. Collaborate with Internal Teams: Work closely with internal teams to implement tracking mechanisms and ensure seamless campaign execution.
  5. Account Management: Manage client accounts for display, TrueView, video, and search campaigns, structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads.
  6. Monitoring and Optimization: Monitor account performance daily and monthly, adjusting budget caps, campaign pacing, and lost bidding strategies as needed.
  7. Creative Support: Provide support to creative design teams with ideas for creative copy and graphical ad templates.
  8. Campaign Reporting: Generate reports at three stages of the campaign: before, during, and after auditing the advertising account and identifying gaps in targeting.
  9. Programmatic Campaign Planning: Plan, execute, and manage programmatic campaigns to drive optimal results.
  10. Digital Performance Understanding: Understand performance across digital channels and identify areas for improvement.
Requirements:
  • Programmatic Buying: Intermediate level
  • DV 360 Experience: Required
  • DV 360 Certification: Preferred
  • Google Campaign Manager: Intermediate level
  • Marketing: Basic knowledge

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