Social Media Strategic Leader

10 hours ago

Rajahmundry, Andhra Pradesh, India beBeeInfluencer Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Senior Social Media Manager Job Description

As a Senior Social Media Manager, you will play a crucial role in developing and implementing social media strategies to drive business goals. Your primary responsibility will be to create engaging content that resonates with our target audience, increases brand awareness, and fosters a strong online community.

  • Briefing and working with agency partners to align plans and ensure deliverables are completed on time as per the agreed plan.
  • Developing Go To Market strategies for Shorts social marketing activations, including owned and operated social media and allied partners (talent, labels, partners etc) to drive business, marketing, and social goals.
  • Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly.
  • Informing internal teams of key trends and/or brand crisis situations on social media that can impact the business.
  • Informing and sometimes implementing paid media to drive reach.
  • Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.
Required Skills and Qualifications

To succeed in this role, you must have excellent communication and presentation skills to represent the work well in forums with key stakeholders. You should also be a great team player and comfortable working with data and numbers while knowing the pulse of great content that works for social media audiences.

  • Ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates.
  • Having good working relationships with influencer agencies, talent management agencies, and content creators.
Benefits

As a Senior Social Media Manager, you will enjoy a range of benefits, including:

  • Continuous optimization of influencer plans based on feedback, learnings, and results.
  • Proactiveness and willingness to run robust experiments to optimize influencer marketing plans which inform future marketing strategies.
  • Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

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