Social Media Strategist

7 hours ago


Rajahmundry, Andhra Pradesh, India beBeeDigitalMarketing Full time ₹ 10,00,000 - ₹ 20,00,000
Job Overview

At a direct-to-consumer hair care brand, we provide a comprehensive treatment for consumers dealing with hair loss. Our unique platform diagnoses the patient's hair & health history, identifying the root cause behind hair fall and delivering customized hair kits.

As a social media professional, you will be responsible for developing and executing our social media strategy, driving brand awareness, engagement, and conversions. You will create compelling content across various platforms, including Instagram, Facebook, YouTube, Pinterest, and TikTok.

Key Responsibilities
  • Develop comprehensive social media strategies aligned with overall marketing objectives.
  • Create engaging content that resonates with our target audience and embodies our brand voice.
  • Plan and execute social media campaigns, contests, and promotions to drive engagement and achieve campaign goals.
  • Manage online communities across all relevant social media platforms.
  • Monitor and analyze social media performance using relevant metrics.
  • Collaborate closely with the marketing, creative, and product teams to ensure consistent brand messaging.
Requirements
  • 2+ years of progressive experience in social media marketing.
  • Demonstrable experience working with a D2C brand is highly preferred.
  • Expertise in managing and optimizing content across various social media platforms.
  • Exceptional analytical skills with the ability to interpret data and make data-driven decisions.
  • Proficiency in using social media analytics tools.


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