Marketing Lead
3 weeks ago
About the Role
We are seeking an experienced Marketing Lead to join our team at 5100 Kyndryl Solutions Private Limited. In this role, you will be responsible for developing and executing innovative marketing programs that fuel awareness, engagement, and revenue growth through strategic alliances.
Key Responsibilities
- Drive field marketing initiatives, working hand-in-hand with sales, alliances, and marketing teams to craft strategies that not only align with our business objectives but also strengthen our alliance relationships.
- Develop comprehensive field marketing plans, collaborating closely with our valued partners to maximize joint value propositions and create compelling narratives that set us apart in the market.
- Conduct thorough market research to uncover key opportunities for alliance-driven marketing activities, leveraging your creativity to develop compelling content that showcases the power of our partnerships.
- Execute joint marketing activities – from events and webinars to thought leadership content and demand generation campaigns, ensuring every initiative is meticulously planned and executed.
- Represent Kyndryl and our alliance partners with pride, ensuring consistency in messaging, positioning, and adherence to brand guidelines across all marketing activities.
Requirements
- 8+ years of experience working in alliance marketing or channel marketing within the technology industry
- In-depth understanding of alliance partnerships and the ability to develop and execute joint marketing strategies
- Excellent project management skills with the ability to prioritize and manage multiple initiatives simultaneously
- Proven track-record in delivering ABM (Account Based Marketing) alignment
- Exceptional communication and presentation skills to effectively collaborate with internal and external stakeholders
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