Data-Driven Mobile Campaign Specialist

1 day ago

Kolkata, West Bengal, India beBeeMobileAnalytics Full time ₹ 12,00,000 - ₹ 15,00,000
Job Overview

We are seeking a highly skilled Mobile Analytics Specialist to help drive data-driven decisions and maximize the impact of our mobile campaigns. As a key member of our team, you will be responsible for implementing, auditing, and optimizing mobile analytics setups using leading tools like Firebase, Adjust, Appsflyer, or Branch.

">">Key Responsibilities:
  1. Design and implement mobile analytics strategies to deliver actionable insights across iOS, Android, and paid channels.
  2. Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows to ensure seamless data collection.
  3. Develop expertise in SKAdNetwork (SKAN) for iOS campaigns and guarantee data quality.
  4. Identify and resolve attribution discrepancies across platforms and reporting systems to maintain data accuracy.
  5. Collaborate with performance marketing teams to build custom dashboards using Looker Studio, BigQuery, or other Business Intelligence tools.
">Requirements and Qualifications
  • Minimum 3-5 years of hands-on experience with mobile analytics tools (Firebase, Adjust, Appsflyer, or Branch).
  • Strong understanding of mobile attribution models and post-install event tracking methodologies.
  • Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork requirements.
  • Experience working with paid acquisition tracking for mobile apps, including campaign optimization and ROI analysis.
  • Ability to analyze complex data sets, identify trends, and provide actionable recommendations to stakeholders.
  • Excellent communication skills to bridge technical insights with business objectives and partner effectively with cross-functional teams.
">Nice to Have Skills:
  • Experience with server-to-server integrations and APIs for advanced attribution and data aggregation.
  • Knowledge of privacy-first tracking approaches and consent frameworks to ensure compliance with evolving regulations.
  • Exposure to funnel reporting and cohort analysis for mobile growth strategies and customer retention.

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