Data-Driven Growth Specialist

About this role: We're seeking a skilled professional to join our team as a Growth Analyst. As a key member, you'll be responsible for driving data-driven growth and excellence in our organization.

Key Responsibilities:

1. Conduct comprehensive cohort analysis using AppsFlyer data to track user acquisition, retention, and revenue performance across different user segments and acquisition channels.
2. Calculate and monitor key growth metrics including Customer Lifetime Value (LTV), Return on Investment (ROI), ROAS, payback periods, and customer acquisition costs (CAC).
3. Build and maintain advanced attribution models to measure marketing campaign effectiveness and optimize budget allocation across channels.
4. Collaborate with data engineers to design, optimize, and maintain data pipelines that process AppsFlyer raw data for analytical purposes.
5. Develop complex SQL queries in Snowflake to extract, transform, and analyze large datasets for growth insights.
6. Create and maintain interactive dashboards in Metabase to visualize key performance metrics and provide self-service analytics for stakeholders.
7. Design and execute A/B testing frameworks to evaluate the impact of product changes and marketing campaigns on growth metrics.
8. Partner with client teams (marketing, product, finance) to optimize campaigns, identify growth features, and align analytics with business planning.
9. Conduct market research and competitive analysis to identify growth opportunities and benchmark performance.
10. Create predictive models to forecast user behavior, revenue projections, and campaign performance.

Requirements:

1. Bachelor's degree in Data Science, Statistics, Economics, Business Analytics, Marketing Analytics, or a related quantitative field.
2. 3+ years of proven experience as a Growth Analyst, Marketing Analyst, or similar analytical role, preferably in mobile app or SaaS environments.
3. Expert-level proficiency in SQL for complex data manipulation and analysis, with specific experience in Snowflake data warehousing.
4. Advanced experience with Metabase for creating interactive dashboards and self-service analytics solutions.
5. Demonstrated experience with mobile attribution platforms, with specific expertise in AppsFlyer data analysis and reporting.
6. Strong proficiency in statistical analysis, cohort analysis, and predictive modeling techniques.
7. Deep understanding of mobile app growth metrics including LTV, CAC, ROAS, retention rates, and revenue attribution models.
8. Proficiency in Python or R for advanced analytics and statistical modeling.
9. Experience with A/B testing methodologies, experimental design, and statistical significance testing.
10. Experience working as a contractor or consultant, with ability to quickly integrate into client teams and deliver results.

Preferred Skills:

1. Master's degree in a relevant quantitative field.
2. Experience with additional BI tools and cloud platforms.
3. Knowledge of ETL processes, data pipeline development, and workflow orchestration tools.
4. Experience with machine learning techniques for predictive analytics and customer behavior modeling.
5. Previous experience in mobile gaming, e-commerce, fintech, or other high-growth mobile app industries.

Why This Role?

1. You'll work at the forefront of growth analytics with a dynamic team passionate about data-driven innovation.
2. This is a remote position offering flexibility and benefits.
3. You'll make an immediate impact on growth initiatives while working with cutting-edge analytics technologies.
4. You'll gain exposure to diverse industries and build long-term relationships in the mobile app analytics space.
5. You'll benefit from a culture of continuous learning, professional development, and collaborative achievement.

To Apply:

Please submit your resume, a cover letter detailing your experience with growth analytics and mobile attribution platforms, and any relevant case studies or portfolio samples.