Optimising Mobile App Growth

3 days ago

Kolkata, West Bengal, India beBeeGrowth Full time ₹ 18,00,000 - ₹ 2,00,00,000
Job Title: Mobile App Growth Strategist

About the Role

Drive growth and scale mobile wellness apps through performance-focused paid campaigns. Execute day-to-day ad operations, optimise funnels, and leverage AI + analytics tools to boost performance.

Key Responsibilities:

  • Run and optimise paid ad campaigns across Meta, Apple, Google, and other channels to drive installs and conversions
  • Build and iterate on user acquisition funnels, ensuring campaigns scale profitably
  • Leverage AI tools for creative testing, campaign automation, and performance optimisation
  • Analyse campaign and funnel data using tools like AppsFlyer, CleverTap, and Google Analytics to identify growth opportunities
  • Collaborate with design and content teams to test ad creatives, copy, and landing flows
  • Stay updated with performance marketing trends, platform updates, and new acquisition strategies

Required Skills and Qualifications:

  • Proven experience scaling mobile apps via paid ads across platforms (Meta, Apple, Google)
  • Experience running campaigns in the US and EU markets
  • Experience with Web2App Funnels
  • Hands-on experience with CleverTap, AppsFlyer, Google Analytics or similar tools.
  • Practical use of AI in marketing workflows (campaign automations, creative testing, etc)
  • Data-driven mindset with the ability to optimise campaigns for maximum ROI

Benefits:

Breakthrough is a revolutionary SaaS platform that helps wellness creators launch their own branded iOS, Android, and web apps. We support top wellness creators, including Jess Yoga, Sleep with Yogi Bryan, Gaia Meditation, Stretch, and Wheel With Me.

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